Marketing Expertise
D istribution c hannels
One characteristic of Standby Power Systems, Renewable Energy Storage Solutions and Electric Vehicle markets, is the multitude of distribution channels, their interaction, the role of each in the product definition and in the presentation of possible solutions. The main actors with whom 3C Projects can get in touch on behalf of its clients are: Standby Power Systems: • Integrator • Operator • Installer • Maintainer • Distributor Renewable Energies: • Integrator • Operator • Installer • Maintainer • Distributor Electric vehicles: • Manufacturer • rental • Maintainer • Distributor
Industrial marketing has its own specificities. It requires good product knowledge, a professional view on market, a partnership approach for the development of ranges suitable for applications, a long-term visibility. 3C Projects uses its knowledge of products and markets to advise each customer in the defined goals. Its two areas of collaboration are: Technologies / Applications Survey: • Products and applications development survey • Participation in conferences and forums • Analytical reviews of leading players • Analytical reviews of buzz or true information Product Mix: • Range-product analysis • Product ranges versus market adequacy • Target market positioning • SWOT analysis
P roducts & A pplications
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